Description
Coofipopular is a website redesign project developed for a financial cooperative focused on providing accessible financial services to its members. The objective of the redesign was to modernize the digital experience, improve usability, and create a clearer structure for the cooperative’s financial products and services. The new interface introduces a clean visual hierarchy, simplified navigation, and a more engaging presentation of key services such as savings, credit, benefits, and member resources. The design system was developed to ensure consistency across multiple digital assets and communication channels.
42
User Interface
98%
Conversion
256
Team
Description
The redesign of the Coofipopular website focused on improving the digital experience for members and simplifying access to the cooperative’s services.
The project involved restructuring the information architecture to prioritize the most relevant services such as savings products, credit solutions, member benefits, and online services. The interface was redesigned to guide users more intuitively through the platform, reducing friction and improving accessibility to essential tools like the virtual office, payment services, and credit simulators.
A visual system based on the cooperative’s brand colors was refined to create a modern and approachable digital environment. Rounded shapes, bold color blocks, and friendly photography were integrated to reinforce the cooperative’s community-focused identity.
The result is a more accessible and user-friendly digital platform that strengthens the cooperative’s communication with its members and improves the overall user experience.
UX analysis and information architecture
Interface design and visual system
Digital components and UI patterns
Responsive web layout and digital assets
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