Description
Vaiss is a branding and packaging design project developed for a cold depilatory cream product aimed at modern beauty and skincare consumers. The objective was to create a brand identity that feels elegant, fresh, and contemporary while standing out in the competitive personal care market. The visual direction combines refined typography, soft gradients, and vibrant color compositions to evoke smoothness, care, and confidence. The project included brand identity exploration, packaging design, and a flexible visual language capable of supporting different product variations and marketing materials.
25
User Interface
98%
Conversion
15
Team
Description
Vaiss was conceived as a beauty brand focused on simplicity, effectiveness, and modern aesthetics. The design approach aimed to balance elegance with approachability, creating a visual identity that communicates both product quality and lifestyle appeal.
The brand name and typography were developed to convey softness and fluidity, reinforcing the product’s promise of smooth and comfortable hair removal. Packaging concepts explored color gradients, organic shapes, and minimal layouts that allow the product to feel both vibrant and refined.
Each packaging variation was designed to maintain a consistent brand identity while allowing flexibility for different product lines, scents, or formulations. The result is a visual system that feels contemporary, expressive, and highly adaptable across product packaging and promotional assets.
Step 1
Brand Concept and Naming
Step 2
Visual Identity Development
Step 3
Packaging Design
Step 4
Brand System and Product Line Expansion
Designing Vaiss meant creating a beauty brand that feels both elegant and vibrant. The goal was to translate the idea of smoothness and care into a visual language that stands out on the shelf while maintaining a refined and contemporary aesthetic.
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